Tag Archives: Selling a home

Looking to sell a home in Austin? Doreen Zelma is a real estate professional ready to help. Doreen is a seasoned listing agent and offers only best marketing in Austin.

Call First: Go!

Posted on by

When going on a listing appointment, one of the things I discuss with my Sellers are showing instructions. Showing instructions are entered into the listing database, so that agents understand what they need to do to gain access to a house. Instructions can include anything from the need to make an appointment with the listing agent, to simply showing up.

Most Sellers think that Buyers plan ahead to see homes, so they always think they are going to have time to prepare for a showing. More often then not, that is simply not true. Buyers do plan ahead to buy a home. They talk to me about where they want to live and what they are looking for in a home. Buyers often make an appointment with me in advance to view homes, but often don’t know what they want to see until the last minute. Everyone always wants to see what new inventory might come up, so some homes are scheduled ahead of time, but others are often chosen at the last minute, which may alter the overall itinerary and change appointment times.

Convenience is Key

Understand, Buyers’ schedules are often not as flexible as you might think. I often have clients that will have a babysitter watch the children, so they can view some homes with me for a few hours. Other times, buyers are only in town for a day or two and need to see as many homes as possible in a small window of time.

Sellers can’t sell what Buyers can’t see, so flexibility is key to getting a house sold. The easier it is to show, the more Buyers will have the opportunity to see the home. When I am on a listing appointment, we talk about how to we are going to manage the dogs, and how the morning routine might change. Beds need to be made, sinks need to be cleaned and laundry needs to be put away. This way, if a call comes in as the day progresses, no one panics. With Buyers you never get a second chance to make a first impression.

The happy medium that seems to work best with my clients is Call First, then Go as a showing instruction. It gives my clients a head up that someone is coming, but offers the flexibility agents often need to show it.

Doreen’s Favorite Things

Posted on by

Don’t get too excited here.  Try and control yourself, we don’t have medics standing by. I’m not Oprah, so I don’t have anything to offer you for free, except advice.  When it comes to real estate though, I do have a list of favorite things.  These are products that I have found over time that work well in regard to cleaning, staging and prepping a home for sale.  Not all of them are pricey; in fact you may already have a few of them.  I mention many of them in my listing presentations as I walk around a home to see what seller’s might need to do, to show their home in its best light. Here is a list my favorite things and why they made the list.  They are in no particular order.

Drumroll please………………………..

Glade Vanilla Scented Plug-Ins

The Vanilla and Lilac scent is ok too.  They give a nice warm undertone to a home.  Seller’s have a tendency to make a home smell too fragrant.  Buyers just want a home to smell clean, floral scents are often over powering.

Dyson Vacuum Cleaners

I am not going to get model specific, because I don’t think it matters.  I have pets and have a tendency to kill my vacuum cleaner every 2 – 3 years.  The Dyson picks up pet hair others leave behind.  It is great for picking up after the kids as well.

Candles

Candles are a great staging tool, because they work in every room of your home.  Try putting 3 together on a shelf, a dresser or centerpiece on a table.  They give a home a warm feeling even when they are not lit.

Area Rugs

Buy a couple to help divide a large room up, and give smaller areas more definition.

Shoe Boxes

How many of you have a closet with empty show boxes?  Shoe boxes are a great way to store items you don’t necessarily want potential buyers to see when viewing your home.

Bamboo

Bamboo lives a long time, just in water.  It’s a great plant to add to a room even if you don’t have a green thumb.  Try putting 3 stalks together in a clear vase with pebbles or glass beads.

Duvet Covers

Let’s face it, comforters can be pricey.  Duvet covers are a great way to use the same comforter when you change the décor of a room.  Or, if you need a new comforter you can save money and buy any pattern you want, because no one will see it with a duvet.

Kaboom

I use Kaboom on everything including my carpet.  I advise you test an area before trying this.

Books

Books are another great staging tool that works in every room of a home.

IKEA

IKEA is a great store if you are looking to re-do a room, add extra storage or if you simply want to finish a room with items like bookshelves.

 

Buyer Turn-Ons

Posted on by

Buyers typically find a house to view for sale, from going to an open house or making an appointment with me to see one.  No matter how a Buyer comes to view a home, the Seller knows ahead time that a Buyer is going to be touring their home with possibly little notice.  I explain to my Sellers that once we actively market their house – it’s Showtime!  Your audience can arrive any minute, so your house always has to be in show ready condition. After all, you never get a second chance to make a first impression.

So what turns Buyers on when they see a home?  Like anything else in life – it’s the little things that really get their attention.

Top 10 Buyer Turn-ons

1-     a clean house with freshly vacuumed carpet

2-     an edged lawn

3-     live plants in outdoor and indoor pots

4-     an organized pantry

5-     clothing and linen closets in color order

6-     a set dining room table

7-     clutter free kitchen counters (it makes them look bigger)

8-     a quiet house

9-     a pleasant scent

10-  set beds

Some of these sound silly – I know.  Yes, many of them have absolutely nothing to do with the house itself.  Like I mentioned earlier, it’s the little things that Buyer’s read into. Buyers develop an over all impression of the condition of the house based on the attention to detail Sellers pay to the little things.

It’s $3,000 carpet – not a $3 lipstick

Posted on by

Home Colors vs. Personal Colors

Pantone has announced its color for 2011.  It’s Honeysuckle and you will see it everywhere. Here in Austin, I have seen great color schemes in homes, and of course, I have seen some poor choices.   Home color choices are not like clothing and makeup. With personal color choices you are working with individual skin tone.   Different colors and hues will complement your natural beauty.  Different colors enhance different people.  Personal color choices are also very temporary.

House colors are different, because they tend to be more universal in appeal.   If you are selling your home, the color scheme needs to appeal to the masses.   House colors affect our inner senses.   When done right, they inspire and relax.   When done wrong, they can enhance stress levels or depress you.   Choosing a color can be a long term commitment and investment, so neutral colors span the test of time.

Color your Home Happy

So, what are the rules for coloring your home?   The #1 rule is the simplest to follow – pick your palette from nature.   Green is a very soothing color to the eye.  It is relaxing.   That’s why actors are placed in ‘green rooms’, before they take the stage on a talk show.   A soft yellow is another great color to incorporate into a home. It is bright and cheerful.  Follow an Autumnal color palette, which appeals to all.  Think of browns and greens with touches of gold, yellow and red.

Buyers want a Blank Canvas


Can you use a bold color in your home? Sure, but use it sparingly.  It is often best to test a color, with a bedspread, pillows or even artwork.  See if you can ‘live’ with it, before committing to it with a slightly more permanent fixture.  Understand if you do plan to go with the honeysuckle carpet, be prepared to change it to a more neutral color before selling your home.  It will be hard for most buyers to see past the color and many will not want the task of re-carpeting after the purchase.  Bold color choices not only affect time on the market, but may affect your sales price as well.

Love Thy Neighbor

Posted on by

The number one reason why sellers do not want to have an open house is because they don’t want neighbors to come.  Yes, sometimes the neighbors you love, like or could live without, will transition into ‘nosey’ neighbor status when its time to sell your home.  All of their curiosities about what color you painted the living room, or what room that window looks out from, can all be answered at an open house.   While I do appreciate and respect a seller’s desire for privacy, let me point out the benefit of neighbors visiting the open house.

There is no greater billboard for the positive features of your neighborhood,  than your neighbor.  Your neighbors have the inside scoop on what it’s really like to live in your community.  They know how long it takes to commute to a variety of areas, about local hot spots, even what corner the bus picks the kids up for school. 
The best part about neighbors coming is that they generally like the seller’s house better than their own.  Either the storage is better, or the floorplan in the kitchen makes more sense, what ever the reason — it’s always positive and they are always eager to share their opinions with potential buyers.
There is no greater testimonial for a potential buyer, then hearing how happy neighbors love their community.  So, love thy neighbor.  They are your greatest cheerleaders. Remember, they have relatives, co-workers and friends and have the potential to bring you a great buyer.

Keeping Reality and Real Estate ‘Real’

Posted on by

HGTV is powerful.  I cannot even begin to tell you how many homeowners I speak to who got an idea to attempt a do-it-yourself project as a result of watching a home makeover show.  If you are chuckling on the inside, it may be because you are one of them.  I use the word ‘attempt’, because while these shows inspire and educate, they also tend to make projects seem simpler than they are.  Remember, it’s an 8 hour project shown in a half and hour.  These shows have the power to edit and often have a team completing the handiwork behind the scenes. It’s a reality show, just like any other.

I laugh on the inside and try not to show my angst on the outside when I go on a listing appointment with those who lost their drive on a remodel.  The results range from unfinished faux painted walls, tile put in place that was never grouted and crown molding that doesn’t completely go around the ceiling.  All of these unfinished projects are going to affect the sales price of your home.  It is easier to sell a dated home that is fully functioning and completed, than a home that seems to stop mid sentence. 

To a buyer, the project needs to be finished.  I often have to change the perception of the seller, to see these things with buyers’ eyes, because after a while the seller doesn’t see the projects anymore.  They have been living with them for so long; they just tend to blend into the background.

Many home supply stores offer classes on do-it-yourself projects.  I often recommend someone take one before making a decision to start a project.  We are all good at something, but certainly not good at everything.  Have a reality check with yourself when you are watching those reality shows. Get a real education on what’s involved with a do-it-yourself project, before you begin one.

Pride of Ownership doesn’t have a Price Tag

Posted on by

Pride of ownership does not come at a price point.  Homes can be found that are either cared for or neglected, whether you spend $150,000 or 1 million.  Just because you are willing spend more money, doesn’t guarantee a home in better condition.  People have relationships with their homes (not unlike how they relate to other people).  If a problem arises, some choose to ignore it, while others attack it head on.  There is often a reality check for the owner, when it comes time to sell, when the problems can’t be ignored anymore.

Sellers often realize that what hasn’t been repaired or replaced, will ultimately cost them in the end.  Money makes things go away. Owners think they are simply saving money by ignoring foundation problems, roof repair or whatever else may be deficient.  In realty though, they are simply differing the payment to the sale.  The home is worth less to a buyer and will take longer to sell when systems are in need of repair or replacement.