For Sale or On Sale?

Have you ever gone into a store and notice the items for sale on the clearance rack? Have you ever wondered how they got there? The items may have been damaged and therefore weren’t worth the same as its fellow items in ‘mint’ condition. For others, the items weren’t priced right to begin with. The product wasn’t being marketed the right buyers, so those that would have bought it — never saw it.

The real estate market is no different. There are houses that are in need of repair and therefore wind up on the ‘clearance rack’. Other times, houses wind up ‘on sale’ when they start out over priced. When your home is listed over the market, it won’t sell, because the listing is missing its intended market. Now, one might think that the home might seem like a deal for the next market up. The problem though, with that mindset is that the next market up is either bigger, more updated, or in a better location. An over priced home really doesn’t have an audience, so it ultimately sells for less than what it would have – if the home had been initially priced correctly.

Call First: Go!

When going on a listing appointment, one of the things I discuss with my Sellers are showing instructions. Showing instructions are entered into the listing database, so that agents understand what they need to do to gain access to a house. Instructions can include anything from the need to make an appointment with the listing agent, to simply showing up.

Most Sellers think that Buyers plan ahead to see homes, so they always think they are going to have time to prepare for a showing. More often then not, that is simply not true. Buyers do plan ahead to buy a home. They talk to me about where they want to live and what they are looking for in a home. Buyers often make an appointment with me in advance to view homes, but often don’t know what they want to see until the last minute. Everyone always wants to see what new inventory might come up, so some homes are scheduled ahead of time, but others are often chosen at the last minute, which may alter the overall itinerary and change appointment times.

Convenience is Key

Understand, Buyers’ schedules are often not as flexible as you might think. I often have clients that will have a babysitter watch the children, so they can view some homes with me for a few hours. Other times, buyers are only in town for a day or two and need to see as many homes as possible in a small window of time.

Sellers can’t sell what Buyers can’t see, so flexibility is key to getting a house sold. The easier it is to show, the more Buyers will have the opportunity to see the home. When I am on a listing appointment, we talk about how to we are going to manage the dogs, and how the morning routine might change. Beds need to be made, sinks need to be cleaned and laundry needs to be put away. This way, if a call comes in as the day progresses, no one panics. With Buyers you never get a second chance to make a first impression.

The happy medium that seems to work best with my clients is Call First, then Go as a showing instruction. It gives my clients a head up that someone is coming, but offers the flexibility agents often need to show it.

Little Things Mean A Lot

How are you? Maybe a little tired? Tis the season isn’t it? For most, the holiday season adds an extra page to our to-do list. It’s amazing how much we can get done this time of year. It makes me wonder how much I could do all year, with that little extra effort.

I went on a listing appointment this week, where all I needed to do was point out the little things that needed to be done. Replacing burnt light bulbs, lampshades, throw rugs, drawer pulls and handles can give a house a mini face lift.  That little extra effort can help to make a great first impression to a buyer. When you do have some free time, here are a few things you light want to add to your list of things to do:

Zilker Tree Holiday Festival

Ballet Austin: The Nutcracker at the Long Center

Ice Skating at Whole Foods