Let’s talk about alignment—not the kind that balances your chakras, but the kind that matters in real estate. Whether buying or selling, alignment is key to a successful transaction.

A sale is almost inevitable when location, price, and a home’s condition are in sync. Location is a fixed factor—it is what it is. The rest? That’s where strategy comes into play.

Money makes things go away

Condition is one area where there’s some control. You either upgrade, repair, or sell as is. The condition can be improved regardless of who does it. Money can make the burden to repair or upgrade go away, but it’s got to be priced to make that happen.

Overpriced homes don’t sell until they aren’t anymore

When a home is priced competitively, it sells faster. Lowering the price expands the pool of potential buyers, making it accessible to those who previously couldn’t consider it. That’s why you’re seeing price reductions right now—sellers eager to go under contract are strategically adjusting their prices to attract more buyers.

Real Estate Alignment: The Key to a Successful Sale

Real estate is a numbers game. It is also a game of will. Motivation is the driving force behind the need to buy or sell a home. If motivation does not exist, a house often won’t sell, because the seller is not willing (or sometimes able) to price it to today’s market. On the flip side, if motivation does not exist…a buyer won’t purchase either. They aren’t paying close enough attention to know a good deal when they see one. They’re just looking.

Ready, willing, and able sellers need to be aligned with ready, willing, and able buyers to get homes sold.

It is that time of year when I am cracking the whip and trying to align sellers with seasonality. For those who want spring, for all the things; it is about 4 weeks away. Those who blink will find themselves in August.