Last week was a fun-filled week in Austin as we hosted South By South West (SXSW) and The Star of Texas Fair and Rodeo, all during spring break. What does that mean to Austin? With 250,000 visitors coming just for SXSW alone, there’s more money going to restaurants, transportation and hotels, which benefits Austin’s local economy. Last year, the South By Southwest Film, Interactive and Music Festival brought in $167 million. It helps Austin real estate as well, keeping us in the national spotlight showcasing the wonderful place it is to live.
The Star of Texas Fair and Rodeo broke 26 records last year, including a crowd of 300,000 people entering the fairgrounds and $2 million in admission fees to evening concerts and pro-rodeo events.
Today, Austin was host to the Statesman Capital 10k. It is the largest 10k in Texas and the 5th largest in the nation. Now in its 35th year, about 23,000 people participated. Some dressed in costume for the event, keeping Austin weird.